- Gross Rating Points (GRP)
- RadioPPRepresentation of the total number of exposures to a schedule of announcements, expressed as a percentage of all possible listeners.
Audio and video glossary. 2014.
Gross Rating Points (GRP)
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Gross Rating Points — Este artículo o sección sobre tecnología necesita ser wikificado con un formato acorde a las convenciones de estilo. Por favor, edítalo para que las cumpla. Mientras tanto, no elimines este aviso puesto el 20 de septiembre de 2008. También puedes … Wikipedia Español
Gross Rating Point — GRP (short for Gross Rating Point) is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience [Reach (advertising)|reached by an advertisement. If the advertisement appears more… … Wikipedia
GRP — El acrónimo GRP puede hacer referencia a: En construcción: Plástico reforzado con vidrio; un composite de plástico y fibra de vidrio. En publicidad: Gross Rating Points; una medida del impacto de una campaña publicitaria. Esta página de… … Wikipedia Español
Target Rating Point — A Television Rating Point (TRP) is a measure of the purchased television rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the … Wikipedia
Mediaplaner — Unter Mediaplanung wird der gesamte Planungsprozess zur gezielten Nutzung von Massenmedien (Zeitschriften, Hörfunk, Fernsehen, Internet usw.) für Werbezwecke verstanden. Der Prozess der Mediaplanung ist eingebunden in den Marketing Management… … Deutsch Wikipedia
Universe (economics) — In economics and marketing a universe is a population to be studied or measured.In economics a population to be measured is described as a universe , and the measures which are generated are intended to reflect the behavior of that population.… … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Audience Measurement and Analytics Ltd. (Amap) — Audience Measurement and Analytics Ltd. (Amap)BackgroundAudience Measurement and Analytics Ltd., also known as Amap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the… … Wikipedia
Mediaplanung — Unter Mediaplanung wird der gesamte Planungsprozess zur gezielten Nutzung von Massenmedien (Zeitschriften, Hörfunk, Fernsehen, Internet usw.) für Zwecke der Werbung verstanden. Inhaltsverzeichnis 1 Ablauf 2 Mediaselektion in der… … Deutsch Wikipedia
ДЖИАРПИ — (GRP, GROSS,RATING POINTS) суммарный рейтинг (сумма значений рейтингов всех показов рекламного ролика за анализируемый период) … Словарь по рекламе
